MUSTIKA BOOK STORE
Project Overview
Mustika Book Store is a brand engaged in the sale of books and school supplies with a friendly service character oriented towards customer needs. This visual identity update was carried out to replace the previous logo, which was considered irrelevant to current developments, requiring a new look that is more modern, elegant, and professional. The logo was designed with the aim of creating an identity that is easily recognizable, flexible for use in various media, and capable of reflecting the brand's core values. The logo design combines several symbolic elements: the shape of a book representing the main product, the letter “M” as the initial of Mustika, a gem element symbolizing value and quality, and the shape of an eye representing insight and knowledge. Each element is harmoniously combined to present a modern, valuable, and meaningful brand image.
Logo Concept
The Mustika Book Store logo combines the silhouette of a book and the letter M as its primary identity. A gem icon symbolizes the valuable experience customers gain, while the eye shape represents books as the window to the world. The light-to-bright brown gradient reflects simplicity, warmth, and growth.
Visual Philosophy
The visual identity is designed to appear more modern while maintaining a minimalist approach to ensure acceptance within the local community. This balance allows the brand to stay relevant without straying too far from its traditional market.
Brand Characteristics
The brand embodies three core attributes: friendly, minimalist, and modern, representing approachable service and a clean, contemporary visual direction.
Target Audience
The primary audience includes the surrounding local area, particularly students from elementary to university level. The visual identity is crafted to remain familiar to local customers while appealing to younger audiences.
Deliverables
Deliverables include the main logo, color guide, and brand mockups, all designed using Adobe Illustrator to ensure consistency and easy application across various media.